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Frontier buyers sign first $53M in offtake agreements with Charm Industrial
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OUR BLOG
17 Apr 2025 | Peter Reinhardt
4 MINUTES READ
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The Charm Underground is a quarterly series sharing our progress & learnings as we scale carbon removal to gigatonne scale. If you’d like to get The Charm Underground in your inbox, subscribe here.
In Q1 2025, our team has hit records across operations, R&D, and partnerships—all while scaling carbon removal in meaningful, measurable ways. One partnership in particular stands out this quarter: our expanded collaboration with Google.
Their renewed commitment to carbon removal and our growing role in supporting that journey speaks volumes about the direction this industry is heading. We’re not just imagining a net-negative future—we’re building it tonne by tonne. Thanks for being with us on this ride.
Gigatons or bust. – Peter
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💻 Google x Charm Offtake Announcement: A huge milestone—Google and Charm are doubling down on carbon removal. Read the full story below.
👷🏽Workday x Charm Earth Month Campaign: Learn how Workday’s purchase from Charm is is removing carbon emissions while supporting skills based job creation. Watch the full video below.
🚛 Record Bio-Oil Deliveries: Our Operations team delivered a record volume of bio-oil this quarter with some simple but effective engineering.
🔬 Ironmaking Decarbonization: We outlined our path to decarbonize the steel industry with bio-oil-based injection into blast furnaces.
🛠 Product Iteration & Site Scaling: We implemented key tech upgrades and began preparations for new injection sites across the U.S.
🧠 Team Spotlight Series Launch: Meet the folks powering Charm behind the scenes—Gabe, Heather, and Garrett joined us for spotlights this quarter.
Read the full story → We’re excited to share that Google is deepening its partnership with Charm as part of its long-term carbon removal strategy. This expanded offtake agreement accelerates the pace of durable CDR and supports our mission to permanently remove CO₂ at scale.
Read the full story → Workday is partnering with Charm Industrial to advance permanent carbon removal through bio-oil sequestration while creating high-quality green jobs by transitioning skilled workers from traditional energy sectors into the climate economy.
Watch the full video → Erik Hansen, Chief Sustainability Officer at Workday meets Gabe Higgins, a former oil refinery worker turned Charm injector operator, as he shares what it’s like working at the frontlines of carbon removal—operating injection rigs and keeping bio-oil flowing underground.
Read the full story → Decarbonizing heavy industry is tough—but not impossible. Here's how Charm is working to decarbonize ironmaking by injecting bio-oil directly into blast furnaces.
Read the full story → In the pursuit of scale, we’ve learned a lot about doing more with less friction. This post shares what we’ve discovered about fast, iterative problem-solving in the field.
Charm team is growing, from JZ joining us as our COO, to Garrett helping build trust and transparency via Monitoring, Reporting and Verification, to Heather building out our accounting team. Interested in joining the fight? Check out our Careers page!
Meet JZ → Charm's new COO
Meet Heather → Charm's Senior Accountant
Meet Garrett → Charm's MRV Associate
Lady Gaga? No. Safari Tent? Probably not.
But our first-ever “Charmchella” lineup at SF Climate Week has crazy awesome talent. Join us for four sessions, April 21st to April 24th, to explore permanent carbon removal with some awesome collaborators:
🌽 What, How, and Why of High-integrity Carbon Credits with Calyx, CNaught & Charm (RSVP – 4/21)
☁ SBTI, Net Zero & the Future of Corporate Climate with Trellis, Zendesk & Charm (RSVP – 4/22)
🌳 Protecting Forests & Scaling Climate Impact with Wren, Blue Forest, Graphyte, Cal Fire, & Charm (RSVP – 4/23)
🏭 Removals, Integrity & Action: What’s Next for Net Zero with Oxford Net Zero, Workday & Charm (RSVP – 4/24)
Thanks for following along this quarter! Let’s keep removing carbon – gigaton or bust!
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Peter Reinhardt
CEO
Subscribe to follow our journey to inject bio-oil into deep-geological formations, Charm permanently puts CO2 back underground.
Find it interesting? Share!
At Charm, we’re charting a path to produce low-carbon iron—right here in America. Led by our ironmaking expert Brian Jamieson, we recently received the Direct Reduced Iron (DRI) Technology Committee’s 2024 Best Paper Award from the Association for Iron and Steel Technology (AIST) for our work on “Carbon-Negative Ironmaking Using Fast Pyrolysis Bio-Oil Gasification”
Peter Reinhardt
CEO
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At Charm, we’re charting a path to produce low-carbon iron—right here in America. Led by our ironmaking expert Brian Jamieson, we recently received the Direct Reduced Iron (DRI) Technology Committee’s 2024 Best Paper Award from the Association for Iron and Steel Technology (AIST) for our work on “Carbon-Negative Ironmaking Using Fast Pyrolysis Bio-Oil Gasification”
Humanity has emitted hundreds of gigatonnes of CO₂. Now you can put it back underground.
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